The objective of all retailers is to ensure 100% of customers
see 100% of product. Sounds straightforward yet in recent
research in the United Kingdom they found that 75% of customers
only saw a maximum of 20% of the product. Imagine how sales
would improve if the customer flow allowed 100% of customers to
see 100% of product.
Your aim as a retailer is to direct your customers around your
store, do not allow them to wander without clear direction, if
you do, sales will drop off dramatically.
You...
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